| dc.description.abstract | This study aims to analyze the relationship between service
and customer satisfaction in online motorcycle taxi
transportation services. This study uses five independent
variables, namely reliability, responsiveness, assurance,
empathy and tangible with one dependent variable, namely
customer satisfaction. After conducting a literature and field
review and formulating hypotheses, the data in this study were
collected by distributing questionnaires to 72 people who had
used online motorcycle taxi transportation services as
research samples. The sampling technique used is purposive
sampling. The data analysis method used is quantitative
analysis, namely validity and reliability test, classical
assumption test, multiple linear regression analysis, t test, f
test, coefficient of determination. Based on data analysis, the
results of the study indicate that the indicators in this study
are valid and reliable. In the classical assumption test, the
data is normally distributed, there is a linear relationship and
there is no heterogenetic. In testing the hypothesis that service
quality has a positive effect on customer satisfaction | en_US |
